People today watch approximately 1 billion hours of YouTube Daily. Why? Because increasingly, we're overwhelmed with text. Naturally, we prefer content formats that are easily digestible, entertaining, and relatable. Every marketer today would do well to gain a throrough understanding of the power of video, and how to leverage it to stay competitive in their marketing [...]

This is a question I get all the time. What will help me connect with my audience? And I like to answer that with another question: What can you do for your audience? On DigiBrand's About Page I included a quote that sums this up: “Content builds relationships. Relationships build trust. Trust drives revenue.” It’s an [...]

Intuitively, we all know that when sales and marketing work well together companies see strong improvements on important performance metrics. Many companies, however, allow for their marketing and sales teams work as separate entities. THIS IS A HUGE MISSED OPPORTUNITY. According to Harvard Business Review sales cycle goes down, cost of sales decreases, and market-entry costs [...]

We all want to generate leads from inbound traffic to our website, in order to do this you need people searching the web to find you. I want to take the time in this blog to provide you with 4 steps to help you climb up google search results. Capturing your search traffic required a lot [...]